Sara Kaiman

Perficient

Marketing Manager​

• Handled all marketing initiatives for one of the six business divisions, Platforms and Technology

• Reported to Director of Marketing and collaborate with five other marketing managers to create holistic marketing campaigns that span all business units and showcase an end-to-end portfolio of services

• Collaborated closely with sales team to drive pipeline and revenue growth via curated marketing campaigns

• Managed a direct report

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Associate Marketing Manager​

• Initiated, designed, and led a net-new marketing program and content format for the organization in the form of an exclusive 3-month, multi-part, multi-track roundtable series that attributed to over $9M in pipeline and $2.4M in closed/won work

• Strategized, planned, and launched 12-14 holistic marketing campaigns per year, each with a distinct theme/focus and multiple content formats

• Oversaw marketing programs for two business units and a direct report

• Analyzed metrics and reports to determine the effectiveness of campaign and event activities

• Collaborated closely with sales team to drive pipeline and revenue growth via curated marketing campaigns

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Senior Marketing Coordinator

• Promoted to independently oversee Commerce business unit marketing, as well as an additional net-new business unit, Experience Design

• Hired and managed a direct report to assist in marketing initiatives

• Developed and executed lead-generating marketing campaigns, including content, events, and sales enablement, for multiple business units

• Coordinated account-based marketing activities to drive demand generation and pipeline within our most strategic accounts

• Supported sales and client services teams where appropriate

• Managed alliances to build strong, tactical co-marketing programs with six key Perficient commerce technology partners

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Marketing Coordinator

• Increased unique page views on Commerce Practice blogs by 43% over one year

• Scripted and animated a nine-part motion graphic video series on B2B commerce technology, accompanied by an extensive content hub, resulting in one of the topmost visited site pages and over 60,000 cumulative video views

• Worked with subject matter experts to ghostwrite commerce content such as blogs, guides, webinars, case studies, sales decks, website content, and more

• Designed and created video and motion graphics presentations.

• Maintained and managed the Perficient Digital website content via Sitecore