Multiply Media
Video Content Strategist + Video Producer
June 2017 - September 2018
As the Video Content Strategist, I handled all aspects of pre-production for our video shoots, as well as developed content concepts and strategized to drive engagement and views across multiple platforms. Additionally I edited, composed motion graphics, and designed visual elements of several videos, social ads, and more. For lower production, stackable content, I hired, managed, and delegated assignments to a network of freelancers. Brand verticles included health and wellness, motherhood, fitness and nutrition, pop culture and news, home decor and styling, and travel content.
200+
Videos created across multiple brands in one year
$30K
Yearly revenue generated through video
15+
Partnerships established with national brands and influencers
-
Planned and launched the revised video initiative (a new revenue source) across multiple brand platforms at Multiply Media
-
Hired, managed, and assigned projects to a network of a dozen freelancers to create video content
-
Developed and enacted video strategies for all of Multiply's brands
-
Spearheaded all pre-production efforts, including but not limited to, talent acquisition, location scouting, set design, and content development
-
Created ads for multiple brands to run on Snapchat and Instagram using After Effects and Premiere Pro
-
Researched, pitched, developed, and promoted video ideas for multiple brands
-
Produced animations and graphics to accompany video content
-
Strategize and monitor video reach and growth across multiple platforms
-
Managed budget pertaining to marketing, assets, and freelancers
-
Established and managed external partnerships ranging from regional brands (e.g. Flowers & Weeds and Southtown Yoga) to national brands (e.g. Fresh Thyme Farmer's Market, GYMBANDIT) to social media influencers
-
Developed and executed creative proposals for over 200 brand building videos across multiple media platforms
-
Assigned video tasks from conception to completion
-
Worked as a member of the production crew on film sets
-
Organized and maintained studio space and equipment
Responsibilities and Accomplishments
Featured Video Projects
Below you'll find a few examples of video projects I completed in my role, organized by "Brand Partnerships and Influencers" and "Pop Culture and Trend Videos."
Social Ads
In addition to long-form video content, I also created supplemental content, ranging from motion graphics to Instagram, Snapchat, and Facebook ads.
%20copy_edited_e.png)
%20copy_edited_e.png)
Collective Ad
An advertisement used across every social media platform to promote a new, revenue-generating membership subscription aligned to a brand website.
Featured Video Projects
Animated graphics created to act as video endcaps for various brands.